Lens studio shake6/4/2023 ![]() ![]() ![]() For example, in dark shooting conditions, you might need to use both your maximum aperture and a slower shutter speed to ensure that the shot is sufficiently exposed without too much image noise. However, it is not always viable to shoot at 1/focal length. “Camera shake” refers to blurring in the image caused by the movement of the camera, including movement caused by unsteady hands.Īs a rule of thumb, if you want to shoot handheld, your shutter speed has to be a at least 1/focal length seconds to prevent camera shake. How are these numbers measured? Read on to find out more. Geo-local AR – and Custom Landmarkers as a subset – could be propelled by those tailwinds.Image stabilisation performance is usually described in terms of shutter speed stops, such as ”equivalent to 5 shutter speed stops” or ”4 stop equivalent”. Apple’s ATT) has forced advertisers of all sizes to get smart on new alternatives. The combination of a pandemic and privacy reform (e.g. On the bright side, the timing could be right for Landmarkers given the advertising world’s flux. That’s a key component for SMBs, gating any of the above from happening at scale. The platform continues to get easier and easier to use in terms of an object-oriented low-code interface for lens creation. Snap is meanwhile making moves to appeal to non-techy creators with ongoing UX evolutions to Lens Studio. They could spotlight their unique personas through storefront-anchored Landmarkers. For the same reason - but later in the adoption cycle - the long-tail SMB segment could jump on board. It also brings to mind multi-location players: the Shake Shacks and Great Clips of the world can bring their brand campaigns to the last mile. This could include consumer brands to recording artists to sports franchises that plant lens activations outside venues like Arena. There, it could be the latest format that adds new dimension to the marketing mix. – think virtual street art with an interactive kick.īut Nicoll’s goal is to bring this flavor of lenses to his entertainment and brand clients. BLNK founder and creative director Michael Nicoll tells me he’s been working with Custom Landmarkers to create geo-anchored artistic fare around L.A. What other use cases could develop? Like the broader lens universe, the results will be both practical and whimsical. These can both launch the intended lens and serve as a sort of nudge or reminder for users to pull out their phones and fire up Snapchat to see something cool. That makes them a sort of physical-media bridge to a “ real-world metaverse.”īoiling this down to a real-life example, a theme park or tourist attraction could create Landmarkers around their grounds and plant Snapcodes accordingly. Furthermore, QR codes are a familiar medium with which users are comfortable – especially Snapcodes within the Snapchat community. This marker-based approach is important in the near term, as consumers still need that nudge. They can then plant that code at the location as a call-to-action for passers-by to scan the code. Specifically, Custom landmarkers are activated through Snapcodes that creators generate when they build the Landmarker itself. In other words, Snap is assembling location-based spatial mapping data to understand the world computationally.īut in the nearer term, Snap is going with a more familiar activation trigger: QR codes. It could also serve as a trigger for future lens activation. It helps developers create lenses that integrate contextually and dimensionally with a given place. The physical scanning happens for a few reasons. They’ll involve a process for developers and lens creators to scan a given location with their smartphone, then create a lens that’s endemic to that place and digitally anchored to it. Snap’s new Custom Landmarkers are available in the latest update to Lens Studio, which is Snap’s AR creation platform. And it seems to be working, given that Snap now gets 6 billion daily lens plays. It started with a handful of in-house lenses like rainbow vomit and dog ears, before opening up the Lens Studio platform to creators everywhere. This notably follows Snap’s longstanding AR lens playbook. With that will come all kinds of new use cases that creators run with. This takes the 30 or so Landmarkers that Snap has created in-house and extends their potential to the scale of the inhabitable earth. Now, Custom Landmarkers essentially open up and crowdsource the program so that anyone can build one. They bring to life famous landmarks like the Eiffel Tower, Pyrmid of Giza, and Flatiron Building. For those unfamiliar, Landmarkers are an existing Snapchat style of AR lenses that are anchored to physical-world waypoints. ![]() As you may or may not have seen, Snap last week launched Custom Landmarkers. ![]()
0 Comments
Leave a Reply. |